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Life on earth is in peril

The looming environmental and humanitarian crisis is on a scale we cannot imagine. The world’s ecosystems and the services they provide, as well as the natural biodiversity of the planet are fast approaching tipping points from which there is no return.

 

This website shows just how fast these environmental tipping points are approaching. It also shows that if something is not done about it now, in our own lifetime, we will witness an environmental catastrophe that will forever change the fabric of the natural world.

Fortunately, however there is a way our behavior can dramatically and rapidly change the course of environmental ruin, this solution is made clear at the end of each section. Each section follows a problem, cause, time line, and solution structure. 

In addition the ‘Business’ section of this Website highlights the positive changes and fast growing momentum from big-food companies responding to the phenomenal growth trend within the plant-based, vegan food industry.

Environment

Life on earth is in peril. Natural systems that support us are under dire threat: climate, biodiversity (extinctions), fresh water, oceans, food and more are at breaking point.

Business

Plant based proteins are a rapidly growing sunrise industry. Satisfying meat and dairy appetites with plant protein has strong consumer appeal – it’s good for your health and good for the environment.