Gardein now worth $100 million, and growing 35% yoy
“The meat-free brand [Gardein] is now worth $100m, just five years after launching in the US as a retail brand, and is still growing at 35% year-on-year. Not so long ago, alternative dairy products such as soy and almond milk were considered niche… Look at them now… Meat alternatives are also going mainstream. More than a third of Americans (36%) buy meat alternatives now, according to Mintel, and I think this category could easily double in the next 10-15 years… We’re in 20,000 stores now including many mass-market players. Every retailer is different but Kroger is expanding
[the space it allocates to meat-alternatives], Walmart is and so is Whole Foods Market” – Gardein CEO Yves Potvin
Food Navigator USA, 2014
