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Vegetarian Vegans Growth

12% of new food launches vegetarian, in 2013

“According to research firm Mintel, vegetarian products accounted for 12% of new foods worldwide in 2013, up from 6% in 2009”

Marketing, 2015

22.8 Million US adults mainly vegetarian (2008)

“3.2% of US adults, or 7.3 million people, follow a vegetarian-based diet. Approximately 0.5%, or
1 million, of those are vegans, who consume no animal products at all. In addition, 10% of US adults, or 22.8 million people, say they largely follow a vegetarian-inclined diet… The 2008 study also indicates that of the non-vegetarians surveyed 5.2%, or 11.9 million people, are “definitely interested” in following a vegetarian-based diet in the future”

PR Newswire, 2008

One third of americans eat vegetarian occasionally

“4% of US consumers are strictly vegetarian… and about half of those are vegan… One third of Americans now say they are trying to eat vegetarian meals at least occasionally. With movements like Meatless Monday growing in popularity, people are working more veggie-based meals into their rotation… Retail sales of vegan products rose 6.3% in the past year”

New Hope 360, 2015

47% of Americans are flexitarian

“Enter the new world of folks who enjoy eating meat — but want less of it. Some 47% of Americans are trying to reduce meat consumption. That’s the flexitarian (flexible vegetarian) trend that the MorningStar Farms division of Kellogg has latched onto”

USA Today, 2011

Flexitarianism to become a mega trend, sales of vegetarian foods to increase 10% by 2016

“ Flexitarianism will be the next ‘mega trend’ leading to sales of vegetarian foods in the UK to grow by 10% by 2016, according to food trends agency The Food People. A ‘flexitarian’ diet is plant-based with the occasional inclusion of meat. Recent data from the Office of National Statistics revealed that 1.2M people in the UK consider themselves vegetarian and new research by The Food People predicted this would rise by 50% over the next two years… Charles Banks, director of The Food People, said: “There has been a seismic shift in attitudes towards celebrating vegetables and opting to eat less meat. We expect meat-free eating and Flexitarianism to soon be a mega trend”

Food Manufacture, 2013

12% of UK vegetarian

“Today in Britain, the vegetarian diet is firmly on the map with 12% of UK adults following a vegetarian or vegan diet, rising to 20% of 16 to 24’s”

Mintel, 2014

5K New vegetarians a week in UK

“The British Vegetarian Society reports that currently an average of 5,000 people a week become vegetarians in Britain. In Germany the equivalent figure is 4,000 people a week but, with around 7 million vegetarians, Germany currently has the highest number”

Organic Market Info, 2013

Vegetarians account for 9% to 10% of Italian and German populations)

“The proportion of Europeans who identify as vegetarian has increased too, with rates varying from about 1% to 2% in some countries, to about 9% to 10% in Italy and Germany”

Food Navigator, 2014

40% of Dutch people are flexitarians

“A new dietary pattern has cropped up. Dubbed flexitarianism, it refers
to meat reduction rather than fully-fledged vegetarianism. Germany and the Netherlands lead the way in this ‘flexitarian’ way of eating [with] three-quarters of Dutch consumers say they have at least one meat-free day per week, and 40% eat no meat at least three days a week

Food Navigator, 2014

42 Million part time vegetarians in Germany

“A Forsa survey came to the conclusion that 42 million part-time vegetarians now live in Germany. This means that the majority of Germans (52 %) consciously avoid eating meat on three or more days a week“

Organic Market Info, 2013

Coca Cola compete with vegan on social media

“Social media analysis shows incredible volume for vegan related references to the point where vegan and Coca-Cola are competing for space for who is getting the most social media messages and marketing. Research analysis shows vegan and vegetarian related content were mentioned 4.3 million times in 90 days, compared to 4.1 million references to Coca-Cola in the same time period”

Food Navigator USA, 2015